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Copyright
Guidelines
The Use of Electronic Images: Legal, Moral and Ethical Considerations
By: Joe Ogrodnick
Only
one thing is impossible for God and that is to find any sense
in any copyright law on the planet
..Whenever a copyright
law is to be made or altered, then the idiots assemble
-Mark Twain
The legal, moral and ethical issues associated
with digital photography, scanning and the use of images found on
the WWW are complex. This article attempts to answer queries to
Communications Services on the subject from Dave Rosenberger of
the Hudson Valley Lab, and pertains to image use by Station researchers
in slide presentations, particularly.
Like many laws in the United States, copyright
law had its origins in England, when, in 1710, the British Parliament
enacted The Statute of Anne. Eighty years later, the
United States Congress enacted the Copyright Act of 1790. Major
revisions occurred in 1831, 1870, 1909 and 1976 and came about for
various reasons. They included broadening the scope of what is covered,
changing the term of a copyright, and taking into consideration
new technologies. The 1909 revision, for instance, broadened the
scope of categories protected to include all works of authorship
and extended the number of years of protection, and two important
sections of the 1976 revision extended copyright protection under
certain circumstances to radio and television broadcasts and allowed
library photocopying without permission for purposes of scholarship.
Copyright law throughout its history has
always been difficult to understand, interpret, and apply. Peter
Hirtle, Director of Cornells Institute for Digital Collections,
in a recent lecture on Copyright Law and Distributed Learning, characterized
copyright law as a quicksand and something that defies all
logic.
John Barlow states in Wired, 1994, that
As a result of the new technology, everything we think we
know about intellectual property is wrong.Also, in 1996, Anne
Fujita writes in the Journal of Technology and Policy, that, There
is no doubt that the new technology of digitization will have a
profound effect on copyright law. John Pavlik writes in New
Media Technology in the same year, that, Earlier generations
of technology have presented challenges to existing copyright law,
but none have posed the same threat as the digital age.
On October 12, 1998, the U.S. Congress
passed The Digital Millennium Copyright Act (DCMA) and, two weeks
later, President Clinton signed the measure into law. Educause:
Current Issues, a web-site out of Washington, DC, identifies
as key among the topics included in the DMCA are the provisions
concerning the circumvention of copyright protection systems, fair
use in a digital environment, and online service provider (OSP)
liability including details on safe harbors, damages, and notice
and takedown practices.
The Questions
As a photographer, I am neither a lawyer
nor scholar in copyright law. To attempt to read, digest and assimilate
all that is available from the Internet and otherwise on this topic
proved to be a daunting task, so I sought advice and enlightenment
from two sources: Cornell University Associate Counsel Patricia
McClary , and two members of the BioCommunications Association who
have dealt with these issues extensively, Charles Hedgecock who
is a Senior Research Specialist and photographer for the Arizona
Research Labs Division of Neurobiology, University of AZ,
Tucson and Tom Owoc, a photographer at Wayne State University School
of Medicine. First we will deal with the responses to Dave Rosenbergers
questions from the two photographers:
#1 - Should photos used in PowerPoint
presentations always include credits to the person who took the
photo? What if it comes from a web-site where the ownership is
unclear? If the person gave me the photos and said I could use
them, do I still need to credit them?
Charles Hedgecock (CH): When someone
uses a chart, graph, table or other illustration from your work,
dont they reference you? This is something you should do
without having to be askeda small favor for the photographer
who is allowing you to use their image. As for web-sites where
the ownership is unclear, check with the owner of the web-site
to be sure they have the rights to the image in the first place.
Patricia McClary (PMC): Providing
credits where available is always a good practice. While it is
not a legal requirement, it could reduce your liability exposure
in the unlikely event of a lawsuit.
# 2 - Is giving credit on the
photo good enough, or does one need written permission for each
use?
CH: For educational or personal
use probably not,but asking the photographer will
clear this up.
PMC: Whether you need to obtain
permission from the copyright holder depends on whether your use
falls within the "fair use" exception to the copyright
law. The law identifies four factors to be considered in making
this determination:
- the nature of the use (not for profit
educational uses are favored),
- the nature of the work being copied
(creative works receive more protection than factual works and
new reporting),
- the amount of the work (e.g. journal
article, photograph, illustration) copied (fair use usually
involves the copying of a small portion of the original works;
under certain exceptional circumstances the entire work can
be copied under "fair use";
- and the impact on the potential market
for the original work (courts treat this as the most important
factor - if your use will result in a reduction in sales of
the original, it is unlikely to be found to be a fair use).
This is a fact-specific case-by-case analysis.
# 3 - Where credits are required,
what is needed? Just the persons name at the bottom of the
photo?
CH: This will be answered by the
photographer when you get permission and ask How would you
like the photo credit to read?
PMC: If the photo has a copyright
notice, i.e. © or (c) name and date of creation, you should
reproduce that. In the absence of that, I do not believe there
are any rules.
# 4 - Are requirements for a one-time
Extension presentation different than they would be for presentations
that I might make as a consultant hired by a chemical company?
Different than for posting on a web-site? Different than for print
media?
CH: This is between you and the
photographer. What if they dont like that chemical
company and would be offended by the association? Youll
find out when you ask, and, in the case where you are being paid,
consider whether they shouldnt be getting paid as well?
PMC: (1st part of question)
See discussion of Fair Use factors above. (2nd
part of question) Yes. Posting to a publicly accessible website
would potentially be a distribution to millions of individuals
and unlikely to be a fair use. (3rd part) The fair
use analysis could produce different results. i.e. for profit
vs. not for profit. The number of copies being made is significant
for assessing the impact on the market for the original.
# 5 - Provided the source is acknowledged
in the presentation, is it legal or ethical to use a digital photo
of the front of a magazine cover or of newspaper headlines without
express permission of the publisher?
CH: Acknowledging the source should
cover you, but perhaps Cornells own legal team could better
handle this question.
PMC: Here again, a Fair
Useanalysis should be performed. Providing an acknowledgment
does not legalize what would otherwise be a copyright
infringement.
# 6 - In my own photos, should
I always superimpose my name (using PhotoShop) in the lower corner
of photographs I use on the web or in shared PowerPoint files
so that ownership will be transmitted with the photo, or is that
approach presumptive or arrogant?
CH: For your own talk, it might
be a bit much. If you are concerned that the image may wind up
in the wrong hands, having your name as part of the image shows
ownership, and, if removed by someone, shows a blatant attempt
to circumvent copyright law.
PMC: I cannot speak to what is
considered presumptive and arrogant in your field,
but this sounds like a sensible self-help method to me. Various
technological means such as watermarking etc. are being employed
by copyright holders and the law has been amended to protect such
efforts. Under the Digital Millennium Copyright Act, it is unlawful
to remove or alter copyright management information encoded with
an electronic work.
In a separate e-mail; Hedgecock offered
this advice: I sometimes ask people to substitute the words
Photo on the web with Car with the keys in it.
Thus: I found a car with the keys in it, can I just take it?
Or should I find out who owns it and ask first?
Tom Owocs Thoughts:
- As a photographer, I appreciate when
someone gives me a photo credit, even though my university technically
owns the copyright to any image I produce during work. This brings
up an important point: the moment you snap the shutter you, or
your institution, owns the copyright regardless of whether its
registered, watermarked or signed in any way. Period.
- Copyright, in most cases, is generally
a toothless law. That is, unless someone profits monetarily or,
in due course, impinges on your ability to make a profit from
your work, its usually not worth the effort to pursue claims
against infringement.
- It is legally sufficient if someone
gives you verbal permission to use their images, so written permission
is not necessary. And if, for example, someone submitted an image
to be included in a shared or online database, anyone who uses
that image has implied consent. However, I believe
it is always proper to include "© John/Jane Doe"
if you know who created the image. Its good for business
too. The next time they may not grant permission if you fail to
acknowledge them.
- Acknowledging your sources, like footnoting
a research paper, is generally sufficient to insulate you from
ruffling feathers. If its for informative or educational
purposes, and does not result in personal (monetary) gain, you
should be okay. But, keep in mind that private universities with
big pockets are a little more susceptible to lawsuits
than poor state-funded universities.
- If youre worried about protecting
your own imagesuse the digital watermark in Photoshop: FILTER>DIGIMARC>EMBED
WATERMARK... If your name is superimposed in the image it would
be easy enough to remove or crop out. Regardless, you own the
copyright whether its indicated or not. Also, always save
your original digital camera file. If push ever comes to shove
in court there is metadata from the camera imbedded in the file
that can help prove its your (or, at least, your cameras)
photograph.
- When in doubt, whenever possible, contact
the source for permission. And, to be safe, if you dont
have permission, dont use an imageno matter where
it came fromif you stand to profit from it in any tangible
way.
Fair Use
Pat McClary makes reference in several
of her responses to the Fair Use exception of copyright
law, and in her response to question #2 lists the four factors that
must be considered in determining what is and what is not fair use.
A University of Texas website says of fair use that We would
all appreciate a clear, crisp answer to the question, what is fair
use? But far from clear and crisp, fair use is better described
as a shadowy territory whose boundaries are disputed, more so now
that it includes cyberspace than ever before. In a way, it’s like
a no-man’s land. Enter at your own risk.
From what I have read, (and remember I
am not a lawyer) my interpretation of the fair use exception is
that it favors the limited use of scanned images and images from
websites in scenarios such as department seminars, national and
international professional meetings and extension talks since these
situations are educational and not for profit. I would, however,
be reluctant to say that the same materials used in a presentation
made to say a chemical company as a paid consultant would be considered
fair use.
Prosecution
Someone recently mentioned to me that
copyright in most cases is a toothless law. I passed
this along to Ms. McClary whose response was: I would disagree
to some extent with this statement. The copyright law contains several
provisions that are helpful to plaintiffs and encourage the bringing
of infringement suits. These include 1) the awarding of ‘statutory
damages’ (generally ranging from $750 to $30,000 per infringement)
to owners of infringed works even when the owner is unable to prove
that he or she has suffered any economic loss and 2) the awarding
of attorneys' fees to the prevailing partythis is rare under
US law; a copyright owner with a strong case would not have to hesitate
to bring a lawsuit because of the fear that he/she would have to
pay his/her attorney's large fees; these could be recouped from
the infringer in addition to other damages. The law does contain
provisions reducing the amount of damages that can be assessed by
innocent infringers (having no reason to believe that his/her actions
constitute infringement) and nonprofit educational institutions
and their employees who have reasonable grounds for believing that
their use of copyrighted material is a fair use (under
the 4 factor test). These latter provisions tend to discourage lawsuits
against colleges and universities.
Conclusion
And so it appears that copyright law in
the digital age remains as complicated, convoluted and vague as
it has been over the many years of its existence. Perhaps the best
advice is to exercise caution and ask permission. Thomas Field,
Jr., from the Franklin Pierce Law Center, points out on one of the
Center’s web pages, that A poem or picture is as much protected
on a disk or hard drive as it is on a piece of paper or canvas.
And this from The USGenWeb Project : The internet is nothing
more than another method of publication. Original wording appearing
on a web page cannot be reproduced without permission. A web page
cannot reproduce material subject to a valid copyright without permission.
It can be inferred from the above statement that original photographs
are entitled to the same protection as original wording. Even the
manufacturers of digital hardware echo a cautionary note. Epson’s
Operator's Manual for their Perfection 1250 Flatbed Scanner, 2001,
includes a note concerning responsible use of copyrighted materials.
Digital cameras and scanners, like photocopiers, conventional
cameras, and ink jet printers, can be misused by improper copying
or printing of copyrighted material. While some countries’ laws
permit limited copying of copyrighted material in certain circumstances,
those circumstances may not be as broad as some people assume. EPSON
encourages each user to be responsible and respectful of the copyright
laws when using digital cameras, scanners, and ink jet printers.
I contacted Bugwood, an insect photo archive
and asked the following question: The use of images section
on your web page does not say anything about using images in a talk
or seminar as opposed to publication. These presentations are made
to peers such as at a department seminar or regional or national
entomology meetings. Should information be superimposed on the image
itself (slide or electronic image) - if so, how much? - the example
citations you provide would prove rather unwieldy. Is there an abbreviated
form that could be used as to not detract too much from the photo?
-or could attribution be given verbally or in an acknowledgment
slide? The owner of the site replied For presentations,
just use the image as is. If you want to give the photographer credit
then list it for example as C. Bargeron/forestryimages.org. Or as
you said, list the site as part of the acknowledgments. For presentations
to chemical companies, that would still be considered educational
use as far as we are concerned. These requirements will, of
course, vary from site to site.
Cornell is developing a copyright site
as a joint effort by the University library, University Counsel,
and Information Technologies. Although the site is not yet complete,
there is some information currently available including Cornell’s
Copyright Policy and a section entitled: Web Page Guidelines:
Content, Ownership and Responsibilities. In the meantime, University,
Pat McClary offers these guidelines: In general, the rules
for scanned images are the same as those that apply to hard copies
i.e. those which provide access to the materials may impose license
conditions (look for the fine print on those image repositories).
‘Fair use’ permits the making of one copy for individual research
or scholarship. Beyond that, one should probably get permission.
You should assume that all works are copyrighted even if they don’t
have a copyright notice because the notice requirement was removed
from the law back in the 1980’s.
Web resources
United
States Copyright Office, The library of Congress
Copyright
on the Internet
10
Big Myths about copyright explained
Copyright
Law in the Electronic Environment
Copyright
Basics
Web
Law FAQ
The
Great Internet Panic: How Digitization is Deforming Copyright Law
Copyright
and Fair Use in the Classroom, on the Internet, and the World Wide
Web
Fair
Use of Copyright Materials
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