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FOR IMMEDIATE RELEASE March 20, 2003 Contact: Linda McCandless, (315) 787-2417 or Herb Fiss, IFP President, (941) 685-2450, or Peter Gregg, IFP Spokesman, (518) 692-8001 New NFC Apple Juice Developed for Leroy Project by Peter Gregg
ROCHESTER, N.Y. -- IFP North America New York, Inc. (IFPNANY) PresidentHerbert ''Herb'' W. Fiss today announced the final development of a 100percent NFC (not-from-concentrate) premium quality fresh apple juice to beproduced at the company's proposed fruit processing and juice packagingplant in LeRoy, N.Y. NFC fresh apple juice is an exciting premium beverage that will serve as thesignature product for the new plant once it comes on line. The product wasdeveloped for IFPNANY by Cornell University food science and technologyresearchers at the New York State Agricultural Experiment Station in Geneva,N.Y. ''We're thankful to the food scientists at Cornell for creating such afantastic product,'' Fiss said. ''Once consumers get a taste of it, I'mconfident it will be a big hit in the marketplace. NFC apple juice is apremium quality product that promotes good health. According to recentmedical reports, apples have been linked to reduced cancer risk, better lungfunction, positive impact against LDL cholesterol and numerous other healthbenefits.'' ''We were able to develop an excellent product with fresh apple flavor andextended shelf life,'' said Olga Padilla-Zakour, of the department of foodscience & technology at Cornell, who was the lead scientist for the project.''We were able to take advantage of the unique flavor profiles of New Yorkapples and are very satisfied with the result.'' NFC apple juice is made by pressing apples for juice and then pasteurized.The juice will be filled and packaged into gable-top containers with spoutsat the proposed LeRoy plant and sold in the refrigerated section ofsupermarkets. ''Based on the market potential for NFC apple juice, more than 5 millionbushels of New York-grown apples are expected to be utilized at the LeRoyplant when at full capacity for producing the NFC apple juice product,''Fiss said. ''Two major supermarket chains were asked to sample the productand both had extremely favorable reactions. ''The success of a New York NFC premium apple juice is expected to parallelthe success Florida orange growers have enjoyed with NFC orange juice, aproduct that has revitalized the citrus industry. IFPNANY aims to open a state-of-the-art fruit processing plant in LeRoy,N.Y., that would create 300 new jobs. The plant would use patentedtechnology that would make it a one-of-a kind facility in the U.S. Last month, the Dennis Group, a Springfield, Mass. engineering firm beganthe design and engineering work for the plant. Pittsford Capital Group ofPittsford, N.Y. is serving as IFPNANY's investment bankers for raising the$35 million needed to open the plant. ###
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New York State Agricultural
Experiment Station, 630 West North Street, Geneva, New York 14456
Telephone: 315.787.2011
Last Modified:
March 25, 2003
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